Hello,

It’s good to have you here. We’re experienced brand and design experts and we’re thriving as a micro agency (we’re 5 years old). We are just a small handful of bodies but we count for a lot and with a whole bunch of trusted creatives in tow for video, photography, illustration, animation, copy writing and production. This means, we deliver for our clients (there isn’t any ‘meeting with a client director and being looked after by a junior exec’). And when you need a specialist service we can call in exactly the right creative for your brand. We keep it small so we can respond quickly, keep a neat client list that’s always top of our agenda and give our clients the real benefits of 20 years in brand management and 20 years in design.

Having worked in other small design agencies and bigger digital agencies, what I witnessed was a lack of brand strategy, work that was churned through a system by inexperienced teams and, as a client manager, waiting in ‘long queues’ for a specialist discipline to feed into a project. Building Honed allowed me to control all of that in a new style of agency - we’re consultants but also do-ers, you’ll hear from us in meetings but we also deliver the creative for your projects. Working with other specialist freelancers allows us to create a tight chain of excellence because, essentially, everyone is self-employed and wants to do the very best for their part of the project.

We understand the principles of ‘shop small’ and we believe it applies to your agency too - that’s where you’ll find something special, made and delivered by agency folks that care.

We called it Honed because we like to perfect things - detail is important in strategy and visual execution.

If you want to talk more with us about why Honed makes a difference in the world of brand and design, drop us a line. You can be sure it will be me that will pick up the phone.